18. 12. 2014

Blue Valentine (university article)

Blue had been voted the most popular colour and I can totally understand why. It is very easy to wear and it has almost the same quality as a black colour without being bland and dull. In my article about pink colour I spoke about its high usage for little baby girls. Blue is the exact opposite and it is usually associated with boys. Well at least in my case.
Blue reduces stress and creates calmness and relaxation so if you are looking for a perfect colour for painting your bedroom blue is a perfect option. It doesn't hurt your eyes and it is usually perceived as a non-threating colour which is a plus. I don't know how about you but I like to feel safe before going to sleep and definitely not to feel like the walls are going to eat me alive. Yeah, I can be a bit paranoid sometimes but the world is a scary place. All things around you just scream danger. Cars, wild animals, dolls, clowns.....Ok I should really stop watching American Horror Story.
I am absolutely sure that everyone owns at least one piece of blue clothing. The most common and popular has to be jeans. I don't know anyone who doesn't have at least one pair in their wardrobe. Apart from me but I am an exception. For some reason I have never found out what is so special about them. Don't get me wrong I love denim so much. But I would rather wear a denim shirt or shorts than jeans. I am not a big fan of trousers in general because it is so hard to find a right fit. Dresses and shorts are just easier to wear. Am I the only one who currently doesn't own any pair of trousers?

16. 12. 2014

The Seven Year Itch (university article)

I am not very happy to admit it but I kinda reached the age when I started thinking about getting married. I am sure that I am slightly infulenced by most of my married classmates having kids and also all those American TV shows that ends with a huge happy wedding. Well, who wouldnt like to marry Barney Stinson or Chuck Bass? Anyway I found myself looking at beautiful wedding dresses more and more often and I already decided that my dress has to be made by Elie Saab. The only problem I am facing now is finding a husband. Unfortunatelly, Aberdeen is not a city with a lot of handsome men so I have to wait until I move somewhere else. New York hopefully. The reason why I mentioned my dream wedding is because I am going to talk about white colour today. Wedding dresses are the first thing that comes to my mind while thinking about white.
White is such a pure and elegant colour that screams cleanliness, softness and innocence which is the main reason for using it on wedding robes. Though these times no bride is exactly innocent and pure. But you get my point. White also used to be a colour of rich people because poor people couldnt afford to clean their clothes on regular basis and as we all know white doesnt stay white for long. Especially for me who always spill drinks and have more ice cream on the clothes then in the mouth.
White shirt is one of the basic garments that should appear in every closet. It is versatile and it can be worn with absolutely everything. White outfits can be very sophisticated but too much white can come across as cold and unemotional. We all know the phrase Cold as ice so try to avoid looking unfriendly and distant.

11. 12. 2014

Green mile (university article)

Green is widely known as a colour of nature and money. That must be the reason why I really like it because I really like both nature and money...well one of them little bit more but let's not say which one.
Green is an emotionally positive colour which brings hope and happiness. It will also help you relax and alleviate depression and nervousness. I really feel like my study room should be painted green to stop me from freaking out before my exams. Or maybe lecturers should start marking all the exams and course works in a green environment (just to clarify, I don't mean they should be in a room when everything is recyclable). It will make them more generous and give them hope that even if the coursework is a total crap the student still has much more to show up. I know it is just a utopia but where else to express my great ideas for improvement of the school system than here on my blog.
''Green with envy'' is a commonly used phrase which does not give green colour the best reputation. Therefore, this colour wasn't particularly popular in the past and it was only in 1930's when PR tycoon Edward Bernays changed the public's view on green. He hosted a Green Ball where he tried to show the beauty and uniqueness of green to fashion editors, interior designers and owners of department stores. He hoped that green would become an appealing colour and American women would start appreciate it a bit more. And why did he do all that? To promote the latest product of his employer - the new green package of Lucky Strikes Cigarettes. So at the end, women started wearing more green and also got a lung cancer. Good for you, Edward.

9. 12. 2014

Despicable me (university article)

First of all I need to ask you something. Is it just me or would anyone else like to own a minion? They are just so cute, funny and stupid! My favorite combination. :) But I guess this is not the topic of this article though there is nothing that represent yellow colour more than them.
If there is a difficult colour to wear it has to be yellow. At least for me. I love it cause it represents joy and happiness. However, there is no colour that will capture our attention than yellow. It basically screams ''Look at me!''. Why do you think that it is often used for cautionary signs? I also read an article about American school buses and the reason they are bright yellow. I never thought that it has to do something with safety rules and regulations in the US. Yes, federal law requires it to protect American children from accidents on roads. To apply this to the fashion world you should wear a yellow outfit if you are not scared to be in the centre of the attention. Because I can guarantee you that you will be seen. If you overuse yellow it can become very empowering and difficult to look at but it is definitely a fun colour to wear. Especially in the spring when all the bugs (absolutely all of them) somehow end up on your yellow top and you feel like in a Hitchcock movie. I am familiar with the fact that he made a horror about birds not bugs but for someone like me who is absolutely terrified of insect it is pretty much the same. So no more yellow for me during the warm days.
Last of all, yellow is a very optimistic colour so if you want to cheer yourself and people around you up put on some yellow blouse or dress (but be aware of the bugs...there are everywhere).

8. 12. 2014

Legally Blonde (university article)


Is there any more girly colour than pink? If you are expecting a baby girl you can be 100% sure that you are going to receive loads of presents in this colour. And to be honest, how many of you would paint her room pink? My friend took it to the next level by buying her daughter clothes and toys with Hello Kitty (I once had a Hello Kitty phone but I swear I bought it just for fun :)). But enough about small kids. Let's take a look at how adults wear this colour. As you probably figure it out the first person who came to my mind while thinking about pink was Elle from Legally Blonde. She sometimes ended up looking like a huge candy which can easily happen if you overuse this colour. You can also naive and immature so be careful about that. But if you use it only on few items it will look great and very feminine.
Pink is a delicate colour which represents romance and love. Studies have also showed that people who were exposed to this colour felt calm and relaxed. Well it is probably a good colour for your baby's room anyway. So what signals do you send to other people when you put on a pink dress? You will definitely look friendly, approachable and in touch with your feminine side. The same thing applies for guys. And let me say one thing. I absolutely hate all the comments about guys being gays if they wear this colour. So boys, please wear pink more often because it looks really good on you.
As you can see I am a big fan of pink colour because I find it elegant and striking. What about you? What is your opinion on pink and more importantly on men wearing this colour. I know it has nothing to do with women's fashion but the general view just really pisses me off.

3. 12. 2014

Orange is the new black (university article)

aberdeen blogger, rgu, fashion management, best student

If there is one colour that doesn't dominate in my wardrobe it has to be orange. For some reason this colour hasn't found its way to my closet and I don't know why. I even had a hair colour like that and I am not exaggerating. I seriously looked horrendous. I guess I am not the only one avoiding this colour cause you can't see it very often in the street. Well I asked myself what was the first thing that I connected with orange and sadly it was prison. Some people might say oranges or carrots but I assume I am not a fruit and veg fan. Even though orange is often used for clothing for prisoners it is also a very fun and playful colour favoured by creative people. It also represents fascination, enthusiasm and success. At least usually because prison outfit does not really represent success but quite the opposite. It was also found that this colour attracts young people who are more likely to purchase a product in this colour than older generation. No wonder British mobile company came up with the name Orange to enssure their potential customers that they are approachable and fun. I am not sure if their tactic works for me but if I have one more problem with Vodafone I am going to consider it.
The message orange colour tend to send to other people is that the wearer is quite ambitious and not afraid to be heard. So if you are applying for a job in a creative industry and you want to sell your ideas as well as yourself orange blouse or blazer could be a great item to attract their attention with. On the negative side person in orange can sometimes come across as lazy and frivolous so do not wear this colour if you need to impress someone professional and serious.

27. 11. 2014

Black Swan (university article)

black outfits, meaning of colours, when to wear black, slimming

Black is the new black. If you frequently watch fashion shows you are aware of the fact that designers can't leave black alone. To be honest how many of you own a little black dress? I have at least seven of them and I am not the biggest fan of black colour. So what is it about black that attracts so many people?
Most of us associate black with authority, elegance and sophistication. Black Mercedes, tuxedoes, judges´ robes...they all scream power and prestige. Therefore, it is a common choice for people attending formal events or working as business men/women. Additionally, black is usually called a safe colour because you cant really go wrong with it. Sadly, I found out it could quite easily become a boring colour. People feel unnoticed while wearing it and forget to make any fashion statement. I am not saying everyone is fashionista (I proudly admit I am) but your clothes should reflect your personality. And what does a black T-shirt, hoodie and jeans say about you? That you probably dont have a lot of imagination. Dont get me wrong. I absolutely adore black lace dresses or velvet tops. I am just saying that sometimes you might end up looking a bit dull if you stick up with black colour for so long. But I might be just a little bitter because black outfits remind me of my days at university of law back in the Czech Republic. 
Before I wrote this article I asked several people about their opinion on black outfits. Surprisingly, most of them praised its ability to make you look thinner. Black can help you hide some of your imperfections and make your bum look smaller but you should remember it's not a miraculous colour. If you are normally a size 16 and you end up wearing black slimming crop top and super short skirt you are going to look like you borrowed the clothes from your little sister (that you just ate). So careful there!